14999 Preston Rd. #620
Dallas, TX 75254
(972) 587-7969

Come in to see our selection of social occasion dresses!

Formal Wear in Dallas

Evening Gowns Dallas

If you're in the market for designer formal wear, just come to Whatchamacallit. Dallas residents know where to turn when it comes time to slip into the most stylish evening gowns and homecoming dresses. Whatchamacallit has got the region covered from head to toe! Offering a wide selection of the latest social occasion dresses, Dallas residents know where to shop when looking for something for that special event! Join us at Whatchamacallit today.

Be original in one of our unique evening gowns! No matter the occassion, we have the perfect dress to fit your unique style and taste. Check out our wide selection of exclusive dresses you can't find anywhere else in the Dallas area! We currently house the finest selection of social occasion dresses throughout the region. It's really that simple! Whether you seek jaw dropping pageant dresses or tasteful prom dresses, this retailer wants to come to the rescue. At Whatchamacallit, fashion always meets fun!

The knowledgeable and friendly staff at Whatchamacallit only offers the most up-to-date trends and styles currently available for social occasion dresses. No matter which important event you're slated to attend, you can trust that these style professionals will tailor the perfect look for you. Stop by for a chat today, and let the Whatchamacallit pros get a feel for your personal style preferences. You'll be strutting around in the pageant dresses and evening gowns of your dreams before you know it!

Check out this unbeatable selection of pageant dresses!homecoming dresses Dallas

The Whatchamacallit facility currently houses over 35,000 styles of evening gowns to chose from, offering both petite and plus size options. Stop by their location today, and immediately gain access to a vast array of inexpensive prom dresses, cocktail dresses, formal wear and special occasion dresses. Whatchamacallit offers looks which will complement your fashion sense AND your budget.

If you're still not convinced that Whatchamacallit offers the finest selection in Dallas formal wear and special occasion dresses, just listen to what these satisfied customers had to say...

“Thumbs up! Love the store.” - Yelp review

“Very impressed with this store! I went to the Whatchamacallit in Dallas and it was a greatexperience. It was extremely organized and everyone there was very helpful in every way possible.” - Google Review

Prom dresses could represent one of the most important clothing choices you ever make. Allow Whatchamacallit to help make the right call!

Formal Wear Dallas When you set foot in this Dallas retailer, you'll immediately notice an impeccable level of customer service. That is a guarantee. The talented Whatchamacallit sales staff retains years of experience in fitting women of all ages and sizes. You’ll barely have to leave the dressing room as these stylists listen to all your suggestions, and present you with dress after dress! You’ll exit the Whatchamacallit fitting room feeling like a movie star, and looking like one too!

The Whatchamacallit showroom currently features a vast selection of prom dresses from such top brands as...

  • Sherri Hill
  • Flirt
  • Jovani
  • Dave & Johnny
  • and more!

With our large selection of designer homecoming dresses and pageant dresses, you are sure to leave with a beautiful dress that will have everyone talking! When you're really looking to put on a show, just say so. This skilled sales team will have you gunning for the number 1 spot in no time at all!

Is your homecoming or prom rapidly approaching? Maybe you're set to compete in a pageant this upcoming season? Well, cut down on all the sartorial stress with a single visit to Whatchamacallit! Simply dial (972) 587-7969 today, and take the first step toward getting into the gorgeous evening gown of your dreams!

Products & Services

Dallas Whatchamacallit Fashions

See Map For This Location
14999 Preston Road Dallas, Tx. 75254

Dallas Present Store Hours
Monday - Saturday
10 am to 7 pm
12 pm to 6 pm

Fort Worth Whatchamacallit Fashions
(817) 377-1141
See Map For This Location
4601 W Freeway, #400, Fort Worth, TX 76107

Fort Worth Present Store Hours
Monday - Saturday
10 am to 7 pm


Click to select your destination


Wedding Season:
Wed Jul 23 15:32:00 EDT 2014

Summer is typically wedding season and if you've been invited to a few weddings this year, maybe you want to pick up a new formal dress from Whatchamacallit. Check out our great selection!

Quote of the Day:
Wed Jul 02 14:57:00 EDT 2014

“Fashion is the armor to survive the reality of everyday life.” – Bill Cunningham

Time for a New Dress:
Wed Jun 18 14:52:00 EDT 2014

Now is the perfect time of year to find a new dress or evening gown. With proms, graduations, weddings, summer balls and other outdoor events coming up on the schedule, check out Whatchamacallit for the finest selection of gowns and dresses. 

Customer Service:
Thu May 29 08:26:00 EDT 2014

You'll notice it from the moment you walk into our store, until the moment you walk out and beyond! We are thoroughly committed to serving you!

Choose the best!
Thu May 15 08:25:00 EDT 2014

If you're in the market for designer formal wear, you've come to the right place! We've got the best selection around! Come by today and check it out!

Pageant Popularity:
Tue Apr 29 08:45:00 EDT 2014

Did you know that an estimated 700,000 pageants are held each year in the United States? We understand the importance of a jaw-dropping pageant dress, and have just what you need! 

Prom will be here before you know it.
Tue Apr 15 08:45:00 EDT 2014

Do you have your dress yet? Prom is a once in a lifetime event – we’ll help you make it a night you’ll always remember with our exclusive dresses, must-have accessories and trade secrets!  

Fashion tips:
Mon Mar 31 10:23:00 EDT 2014

Here are 10 quick fashion tips to keep you looking your best! http://www.whatpromdressdfw.com/trade-secrets/topten/

Mon Mar 17 10:20:00 EDT 2014

Prom will be here before you know it! Stop by today and choose one of our beautiful, elegant dresses so you can attend your prom in style!

Google review:
Mon Mar 03 10:23:00 EST 2014

"I had so much fun and received so many compliments. The staff was great and very helpful and even opened up the store early for us. I love the dress I got there. Their prices range from very affordable (below $100) to expensive (the most expensive I saw was right at $700) so they have something for everyone." - Morgan Magee

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